Necessity for forecasting demand

Often forecasting appeal is abashed with forecasting sales. But, declining to anticipation appeal ignores two important phenomena.1 There is a lot of agitation in demand-planning abstract about how to admeasurement and represent actual demand, back the actual appeal forms the base of forecasting. The capital catechism is whether we should use the history of outbound shipments or chump orders or a aggregate of the two as proxy for the demand.